We spend a lot of time planning and building sites with CMSs. We spend less time actually using them. I think there’s a place for a service offering that does exactly this.
We implement content management as a practice. After 11 years of this, we see the same two patterns over and over again: Organizations not prepared to launch a new CMS because their content is mess Organizations who do not fully use the content management systems they’ve had implemented There are a…
The document discusses the need for a separate practice called “Content Operations” (CO) to address the challenges of organizations not being prepared to launch a new CMS due to a mess of content and not fully using existing CMS. The CO practice would handle low-level, tactical, operational work that needs to be done on content to make it go. The document outlines the services that CO would provide, including content inventory/Audit, automated content extraction, manual content migration, content rough-in/IA implementation, content re-organization, content QA, launch management and auditing, editorial training planning and execution, URL integrity management, content QA, content entry/publishing, content creation management, content operations consulting and audit, analytics consulting, localization support, and CMS administration.
Generated by Azure AI on June 24, 2024