Articles for Optimizely
I was a press release for (then) Episerver back in late summer 2019.
I’ve written quite a few articles for Optimizely’s resources section.
Changing times will cause dramatically changed consumer and business behavior.
When crisis hits, you need to concentrate on flying the plane.
A CMS should be a content collaboration platform, not just a way to cross the last-mile of publishing.
What people want might not be what they tell you they want. We are what we consume.
Headless isn’t nearly as revolutionary as it once was.
Episerver has been doing “pure” content for over a decade, despite attempts to pigeonhole it as a “web” CMS.
This was an interview with Episerver’s CMO about headless. It covers some CMS history too, which I love.
A review of all the tools in Episerver to keep your content safe and comply with your regulatory environment.
A discussion about hosting models and delivery architectures and how people keep getting them confused.
A fairly combative email about how making a website using some headless architecture is probably best-served by a traditional web CMS.
An admittedly clickbait-y title about what makes a CMS really flexible and adaptable.
For whatever reason, we love tearing things down and rebuilding them, rather than slowly improving over time.
A discussion of “goals” vs “actions,” borrowed from “The Four Disciplines of Execution.” (I did not write the title to this.)
Most of what we do to produce content happens outside our CMS. This is a follow-up/re-statement to this blog post from 2006. (I did not write the title to this.)
Episerver published a few chapters of my 25 Lessons book as blog posts
Sometimes, you can’t come up with an ROI number, and that’s okay.
People say they want everything “out-of-the-box.” But they don’t, really.
Content management RFP responses can be multi-headed, and therefore confusing.
Technology Record Articles
I wrote some “viewpoint” articles for Microsoft’s print magazine “Technology Record.” They come out in print, then are added to the website later. I link to both where available.
(This is not on the web version as of July 2022, so I link to the print version. I’ll add the website link when I see it.)
Here is the print version.
Here is the print version. Also, no idea why they used the British spelling of “realizing” in the title.
For some reason, this has a different title in the print version: “Long live Content Cloud.” I don’t remember what title I submitted it under.