Content tagged with “marketing” under “My Library”

“I’m struggling to figure out who this book is for. It’s well-written, interesting, and I enjoyed reading it. But I can’t figure out the intended audience. It’s a narrative discussion about…content. Digital content, specifically. There are only six chapters. The author discusses what content is, how…”

“A solid look at experimentation, but be aware it’s version conversion-focused. You should get this from the title, but the book only cares about one thing: getting people to fill out a form or press a button, or whatever else constitutes a ‘conversion’ for you. I’m thinking the book was…”

“A lovely analysis of why stories matter so much to us. the book dissects the concept of ‘story’ into these areas: Author Audience Journey Character World Detail Voice Platform Immersion The author provides lots of examples of each, from both the creative arts and the business world. I’m having…”

“Margot really hits on the thing we all sort of know about content but don’t acknowledge: some content, we just don’t trust, and some content we do. We probably don’t even acknowledge that at any conscious level, but when we talk about ‘good content’ we’re talking content that we trust. I almost…”

“I struggled to get into this. It’s very high-level/top-down. More about the strategy of building a product team than about the practical nuts and bolts of doing the job. There’s a lot about building a team and interviewing people, and lots of interviews and quotes from people in the industry. If…”

“This is a good book if you don’t work in digital marketing, or are new to marketing somehow. The book really recounts the change from ‘blind’ marketing, to the state of digital marketing with have today with all our new capabilities. I think if you work in digital marketing now, you’re probably…”

“This book is meant to describe a new approach/strategy to marketing. The ‘blue ocean’ strategy means that you find some aspect of your market that no one is doing, and try to dominate that, rather than fighting it out with other vendors in your space – which is a ‘red ocean’ strategy. It’s a good…”

“This was written by the CEO of Drift, which is a chatbot company, so there’s a definite angle to this. But, that said, it’s a good look at the market behind chatbots and IM-style contacts on your website. It goes fairly deep into features, and you kind of have to assume these are all features that…”

“A book I will remember for the edict that to completely own a category, you need to create it. Salesforce owns cloud CRM because it created cloud CRM. It is the ‘category king.’ And once you create a category, you ‘mine’ it for value. The book is a little over-the-top and breathless in places. Also…”

“A book about the rise of ‘platforms’ – systems that don’t do anything except connect other people. Think AirBnB, Facebook, Uber, etc. A good look at all the challenges, especially things like network effects, how to get people on the platform to start with, and how to keep them on the platform over…”

“This is a good book, but it’s not really even about marketing – this is a management book, at heart. the key is in the subtitle: Agile Practices to Make Marketing Smarter, Faster, and More Innovative It’s about bringing agile software development practices to other areas of business – marketing in…”

“At best, this book introduced me to the idea of using a whiteboard as a sales tool. However, its grand vision as a whiteboard as a universal presentation tool is a bit flawed because (1) I will often sell in a room with no whiteboard, and (2) my penmanship is awful. Still, it was an interesting…”

“Really great overview of selling and marketing professional services. I don’t know that there’s much new here, but the authors do have a seven-step model that might help a lot of people clarify their marketing efforts/plans. In the end, the book is an endorsement of network effects – know more…”

“This is a fairly awful book. I didn’t disagree with anything Koch wrote, but the problem is that (1) he’s a poor writer, and (2) he’s not saying anything profound. His writing just careens back and forth between points. I was trying to highlight the book and take notes, but it just defies logical…”

“There are books that inform and there are books that inspire. This is both. It’s a delicate balance between practical down-to-Earth suggestions, and large-scale though-provoking visions. Pulizzi navigates the line well. The book gets you thinking about content marketing – specifically, what’s…”