Content tagged with “experimentation” under “My Library”

“A good overall discussion of A/B testing. More strategic than tactical – this is a book to convince executives to try experimentation, not for marketers to apply it. (Disclaimer: it was written by the founder of Optimizely, which is sort of the company I work for now. We acquired them, then took…”

“A solid look at experimentation, but be aware it’s version conversion-focused. You should get this from the title, but the book only cares about one thing: getting people to fill out a form or press a button, or whatever else constitutes a ‘conversion’ for you. I’m thinking the book was…”