Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing

tags: experimentation, marketing

A solid look at experimentation, but be aware it’s version conversion-focused. You should get this from the title, but the book only cares about one thing: getting people to fill out a form or press a button, or whatever else constitutes a “conversion” for you.

I’m thinking the book was self-published, because there are formatting issues, some of which are distracting. For example, one section should have headers, but there was a glitch and they’re in the standard typeface. I had to go back and re-skim once I understood where the headers were supposed to be.

The writing gets a little idiosyncratic and informal in places, but it’s clear the author has a lot of experience in the space. The book could have used a good editor.

Book Info