Content tagged with “research” under

“A good overall discussion of A/B testing. More strategic than tactical – this is a book to convince executives to try experimentation, not for marketers to apply it. (Disclaimer: it was written by the founder of Optimizely, which is sort of the company I work for now. We acquired them, then took…”

“About 50 pages into this, I was bored, and it seemed very similar to another book I had read. Sure enough, turns out Annie Jacobson wrote The Pentagon’s Brain: An Uncensored History of DARPA, America’s Top-Secret Military Research Agency . I’m just not a fan of her writing, I guess. The truth is…”

“A very complete look at all the steps necessary to manage devops in a software shop. Some of it was lost on me, because it’s exactly what it purported to be: a comprehensive review of everything you might do to manage the process of releasing and supporting software. Of interest was some emphasis…”

“This book offers up the premise that the Internet has enabled new methods of original research (new ‘digital methods’) that didn’t exist before. Things like link analysis, search engine indexing analysis, and site crawling analysis. Some of it is interesting, like an extended comparison of the…”

“A shockingly good book about the history of the greatest disease Man has ever known. The author tracks the history of cancer from when it was first identified in 4,500 BC through to the present day. The approach is holistic – the author examines cancer clinically, scientifically, politically,…”

“This was a wildly entertaining book, because of both the subject matter and the writing style of the author. The book is about military science, but not weapons. It’s about a bunch of the other, decidedly unglamorous things we do to enable humans to fight wars, and how science is trying to make…”

“This is a hard book to find. It’s out of print, I gather, so I could never find the Fourth Edition, but I did manage to somehow track down a PDF of the Third Edition, which had to suffice. It’s a solid, broad overview of the scholarly research process, from picking a topic, through doing the read,…”

“A solid look at how science works, and how the media and the public interpret it. The book can get depressing. Science is not exact. It’s vague, and sometimes not reproducible, and complicated to understand. The media tends to prey on this for headlines and clicks, and the public doesn’t know what…”

“The book is what it claims to be: a comprehensive history of RAND. The problem is that it’s just not that interesting. RAND (short for ‘Research and Development’) is a company created by the U.S. Air Force. During the Cold War, we were scared that the Russians were winning the military technology…”