Content tagged with “sales” under “My Library”

“This was written by the CEO of Drift, which is a chatbot company, so there’s a definite angle to this. But, that said, it’s a good look at the market behind chatbots and IM-style contacts on your website. It goes fairly deep into features, and you kind of have to assume these are all features that…”

“ Clearly a great play, but hard to read. You know what’s coming all along, and you sort of dread it the entire time. I got a feeling of impending doom throughout the entire thing. It was hard to pick back up – I just didn’t want to confront it. I’m frankly glad it’s over. ”

“A remarkable book about how to take the power back in the professional services relationship. Instead of chasing after clients, make them chase after you. The book is 12 principles, from ‘We Will Specialize’ to ‘We Will Hold Our Heads High.’ The book is a rejection of the love of creative work as a…”

“At best, this book introduced me to the idea of using a whiteboard as a sales tool. However, its grand vision as a whiteboard as a universal presentation tool is a bit flawed because (1) I will often sell in a room with no whiteboard, and (2) my penmanship is awful. Still, it was an interesting…”

“Really great overview of selling and marketing professional services. I don’t know that there’s much new here, but the authors do have a seven-step model that might help a lot of people clarify their marketing efforts/plans. In the end, the book is an endorsement of network effects – know more…”

“This book is kind of the benchmark, I think, for books on negotiating. It was written by three Harvard professors who collectively chair some foundation or think tank about negotiating. And not just business negotiating – many of their examples come from the United Nations, and represent nations…”