Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers’ Experience with Real-Time Conversations
This was written by the CEO of Drift, which is a chatbot company, so there’s a definite angle to this. But, that said, it’s a good look at the market behind chatbots and IM-style contacts on your website. It goes fairly deep into features, and you kind of have to assume these are all features that Drift offers – I’m not sure how many of these features are universal.
The book starts to drift (ahem) a bit in later chapters, as it expands into general marketing concerns, but it’s still quite good.
- I have read this book. According to my records, I completed it on November 6, 2019.
- A hardcover copy of this book is currently in my home library.