The Sea We Swim In: How Stories Work in a Data-Driven World

tags: creativity

A lovely analysis of why stories matter so much to us. The book dissects the concept of “story” into these areas:

  1. Author

  2. Audience

  3. Journey

  4. Character

  5. World

  6. Detail

  7. Voice

  8. Platform

  9. Immersion

The author provides lots of examples of each, from both the creative arts and the business world.

I’m having trouble recalling any specific, practical lessons that I learned from it, but I absolutely adored the book. I loved picking it up every day. If your work relies on any creative output at all, this will both cause you to think about it differently or from a different perspective, and be grateful that this is what you do for a living.

Book Info

304
2021
1324003138
9781324003137