Content tagged with "marketing"

This is a good book if you don’t work in digital marketing, or are new to marketing somehow. The book really recounts the change from “blind” marketing, to the state of digital marketing with have today with all our new capabilities. I think if you work in digital marketing now, you’re probably…

This was written by the CEO of Drift, which is a chatbot company, so there’s a definite angle to this. But, that said, it’s a good look at the market behind chatbots and IM-style contacts on your website. It goes fairly deep into features, and you kind of have to assume these are all features that…

A solid look at experimentation, but be aware it’s version conversion-focused. You should get this from the title, but the book only cares about one thing: getting people to fill out a form or press a button, or whatever else constitutes a “conversion” for you. I’m thinking the book was…

There are books that inform and there are books that inspire. This is both. It’s a delicate balance between practical down-to-Earth suggestions, and large-scale though-provoking visions. Pulizzi navigates the line well. The book gets you thinking about content marketing – specifically, what’s…

This is a good book, but it’s not really even about marketing – this is a management book, at heart. the key is in the subtitle: Agile Practices to Make Marketing Smarter, Faster, and More Innovative It’s about bringing agile software development practices to other areas of business – marketing in…

A book I will remember for the edict that to completely own a category, you need to create it. Salesforce owns cloud CRM because it created cloud CRM. It is the “category king.” And once you create a category, you “mine” it for value. The book is a little over-the-top and breathless in places. Also…