Content tagged with “marketing” under “My Library”

There are 11 item(s) tagged with “marketing” in this section.

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Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers’ Experience with Real-Time Conversations
Section
Deane’s Library
Type
Book Review
Date
November 6, 2019
Words
91

“This was written by the CEO of Drift, which is a chatbot company, so there’s a definite angle to this. But, that said, it’s a good look at the market behind chatbots and IM-style contacts on your website. It goes fairly deep into features, and you kind of have to assume these are all features that…”

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Section
Deane’s Library
Type
Book Review
Date
April 7, 2014
Words
121

“There are books that inform and there are books that inspire. This is both. It’s a delicate balance between practical down-to-Earth suggestions, and large-scale though-provoking visions. Pulizzi navigates the line well. The book gets you thinking about content marketing – specifically, what’s…”