The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media

Book review by Deane Barker
tags: marketing
Mathew Sweezey

This is a good book if you don’t work in digital marketing, or are new to marketing somehow. The book really recounts the change from “blind” marketing, to the state of digital marketing with have today with all our new capabilities.

I think if you work in digital marketing now, you’re probably aware of all this stuff already. I didn’t feel like there was anything Earth-shattering in here.

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