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“I’m still thinking about The Ineffable Concept of Thought Leadership™ (or TICOTL; ‘tuh-cottle’). Here’s what has to happen for someone to create ‘thought leadership’ (as a noun, I guess?). Something interesting needs to happen, either a specific…thing, or some observation or realization someone has…”
“I’m working on a theory (theories?) for The Ineffable Concept of Thought Leadership™ (that phrase coming to a T-shirt near you…) There are different… levels of it. In reverse order of usefulness: Performative: This is content that doesn’t provide any actual value. Rather, it’s intended to…”
“Do you see thought leadership being done on a corporate level? Or is this solely the province of individuals? I’ve been wondering a lot about this lately. Is there a company you associate with leading (and publishing) innovation? We all know PEOPLE like this, but is this ever done well on a…”
“I’ve been thinking about the ineffable concept of ‘thought leadership.’ This is the idea that, ‘you should hire us because we are smart, and here is proof’ or ‘I am going to stay top-of-mind for you, because I keep producing content that proves I’m smart.’ How do you handle the attribution of this…”