A CMS user responsible for performing editorial process to create, edit, or otherwise manage content. An editor creates, manages, edits, approves, and publishes content. This is considered the core user of a CMS. Most CMS functionality is based around editors.
There are several subtypes of editor:
- A power editor might also have some administrative responsibilities.
- An approver might only be responsible for moving content through the approval process.
- An UGC editor or community manager might only manage and review user-generated content (comments, ratings, reviews, etc.)
- A marketer might not create and edit content directly, but is responsible for delivery, optimization, and performance of that content