Content tagged with “advertising”

“Back in 2001, BMW made a series of short films that they released to the web. They starred a then-unknown Clive Owen as ‘the driver.’ He was a guy who drove BMWs and… did stuff. Some of this was spy stuff, some of it was private detective stuff, but all of it was very cool. The films were five…”

“ A small building prevented Macy’s from building on an entire block, so they built around it and leased billboards on it for a century. ”

“ Winning an Oscar often comes down to very shrewd awards marketing by film studios. ”

“ The largest city in Brazil banned all outdoor advertising in 2006. ”

“ A look at how toy companies got around laws limiting child advertising by creating cartoons for toys, so that the toys promoted the cartoons, which in turn promoted the toys, and kids couldn’t really tell the difference. ”

“ The psychological operations unit in the US Army produced their own recruiting video which explains what they do in a very unexpected style. ”

“ A specific shade of greenish-brown has been deemed ‘the ugliest color in the world,’ and is specifically used for cigarette packaging in many countries. ”

“ No brand appearance is accidental. Here’s how it works. ”

“ A montage of 50-year-old cigarette television commercials. ”

“ An Asian restaurant in Montreal has achieved some notoriety for its menu, which warns customers that some dishes just aren’t very good. ”

“ There are some fascinating aspects to being a hand model. One of which is that you pretend to be other people’s hands a lot. ”

“ If you think Kirkland products are high quality, that’s because they are literally the best on the market, by design. ”

“ In the early 1990s. Pepsi accidentally created a contest where a million people were grand prize winners, and Pepsi couldn’t pay the total prize money owed. ”

“ In San Francisco, there’s a billboard ad from 1993 that’s occasionally revealed. People have started taking pictures of it on the rare times it’s visible. ”

“ In the early 2000s, gaming companies portrayed bullying as a feature of their platforms to be celebrated. ”

“ The success of a product can be weirdly predicted by its affinity to a particular group of people who are drawn to failure. If they like it, it’s probably not going to survive. ”

“ A man tried to cash in 7 million Pepsi Points for the harrier jet that a TV commercial jokingly offered. Pepsi refused, so he took them to court. The court had to explain, in legal terms, why the joke was meant to be funny. ”

“ Less than 10% of plastic is actually recycled. We’ve been told otherwise by companies who produce plastic to alleviate our guilt at buying it. ”

“ In 1991, the CEO of a British jewelry company made some jokes about the quality of his company’s product and effectively destroyed it and his own personal net worth. ”

“ Birkin bags sell for figures on the low end, up to $500,000 on the top end. Why this is so is a perfect example of exclusivity and branding. ”

“ A promotional video for the first version of Adobe Acrobat in 1993. It details the work processes of a fictional office that will seem familiar to a lot of who were working in the 90s. ”