A practical book about fundraising – it explains the step-by-step process of setting appointments, laying out your case, and asking for money.
If you’re nervous about fund-raising, I don’t think this book will help. It has a number of scripted exchanges that, frankly, freaked me out a little and confirmed my worst fears of being the pushy guy who wants money from everyone.
But, as a practical guide, it’s solid information. Short read.