Asking: A 50-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

Book review by Deane Barker
tags: non-profits
Jerold Panas

A practical book about fundraising – it explains the step-by-step process of setting appointments, laying out your case, and asking for money.

If you’re nervous about fund-raising, I don’t think this book will help. It has a number of scripted exchanges that, frankly, freaked me out a little and confirmed my worst fears of being the pushy guy who wants money from everyone.

But, as a practical guide, it’s solid information. Short read.

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