Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Margot really hits on the thing we all sort of know about content but don’t acknowledge: some content, we just don’t trust, and some content we do. We probably don’t even acknowledge that at any conscious level, but when we talk about “good content” we’re talking content that we trust.

I almost think this is the aspect of content we don’t talk about. But Margot lays out how you get there: Voice, Vulnerability, and Volume. And then she puts into context: good content makes the world a better place, which is something I’ve believed forever.