Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

This book is meant to describe a new approach/strategy to marketing.

The “blue ocean” strategy means that you find some aspect of your market that no one is doing, and try to dominate that, rather than fighting it out with other vendors in your space – which is a “red ocean” strategy.

It’s a good book that’s just long enough. Long enough to describe the strategy and explain the pitfalls, but not padded too far.

The problem is that acting on the strategy in this book will be a very long play. This is not a tactical book that gives you some tips you can use today. To do anything with this, you’d need a lot of time to completely pivot your business, I think.