Memetics

By Deane Barker • • 1 min read •
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This is the study of how information, culture, and ideas propagate through a population through a perspective of evolution, comparing information to gene mutations.

Richard Dawkins coined the word “meme” in his 1976 book The Selfish Gene to describe a unit of information that propagates from mind to mind. The study of this became known as memetics.

Why I Looked It Up

I saw a book in a store called Wanting: The Power of Mimetic Desire in Everyday Life. I have not read the book, but it’s apparently about how the desire for something is memetically transferred from person to person.

From the back cover:

When Regina George wears a new outfit in Mean Girls, why does the rest of the school try to match her? When Elon Musk tweets about Clubhouse, why does everyone want to join? From trends and ideas in fashion to bubbles in financial markets, Wanting explores the hidden social process that plays out.

And I’m reminded of this scene from The Devil Wears Prada where Miranda explains to Andy how the desire for a certain shade of blue was transferred from the fashionable elite down to the masses.

(Note the spelling of “mimetic” in the book title (the “i” instead of the “e”). I don’t know what to make of this. That spelling is valid, as it the spelling with the “e” – they both have lots of references. I’m pretty sure they’re referring to the same thing.)

Update

Added on

I have since read (and reviewed) Wanting. Also, I gave the message at church youth group once in April 2023, and I spent some time talking about memetic desire. I even played the above clip from The Devil Wears Prada.

Update

Added on

A YouTube video described memetic desire like this:

Mimetic desire means that a person’s choice of an object is not determined by the object itself, but by a third person or third party which is a mediator or model of desire.

Links from this – Wanting: The Power of Mimetic Desire in Everyday Life July 31, 2022
This book explains “The Romantic Lie,” which is a theory proposed by Rene Girard. It says that we’re fooling ourselves when we think we want something just because we do – we actually only want things because we’ve been programmed by other’s to want them. This is what’s known as “mimetic desire,”...