Baal By Deane Barker • This was a specific pagan god in antiquity – likely the storm and fertility god Hadad. The word means “owner” or “lord” in ancient languages of Asia. More generally, Baal is used Biblically to refer to any pagan god, or any icon or object of worship outside of the recognized Christian God. Why I Looked It Up It came up in conversation with someone about politics. The problem is they do it in the name of Baal.