Do things that don’t scale, and then don’t scale

https://derwiki.medium.com/do-things-that-dont-scale-and-then-don-t-scale-9fd2cd7e2156

• See a need that matters to you.

  • Build the smallest, simplest thing that solves it.

  • Resist the urge to make it bigger.

• Scaling used to be the point. Now, small can be the point. AI tools make it cheap to create software for an audience of one — and sometimes, that’s the best possible audience.

• The real luxury of building with today’s tools isn’t speed, or cost, or even the magic of AI — it’s the freedom to stop. To make something small, useful, and perfectly yours, and not feel obligated to grow it until it collapses under its own weight. In a world obsessed with scale, there’s a quiet satisfaction in leaving good enough alone.