On System Integration and Customer Sevice…

By Deane Barker • •
AI Summary

This post analyzes the LinkedIn presence of Advance Auto Parts, highlighting its effective use of content to engage customers and showcase industry expertise. The author emphasizes the importance of a well-strategized online presence for businesses to enhance brand visibility and customer relationships.

Original Location
This content was originally posted to LinkedIn. Link to Original Content

Here’s a service story for you –

One of the headlights in my Jeep Grand Cherokee was burned out. I went to Advance Auto Parts and parked in front of the store. I turned my lights on and off a couple of times to check which light I needed, by looking in the reflection in their window.

By the time I walked in and got the counter, the guy already knew what I needed and had it rung up. …how?

Turns out he saw me testing my lights in the window reflection, figured out what I needed, then looked up my license plate number through their DMV integration and got the year, make, and model of my Jeep (he said they can only get very limited info from the DMV; no personal information).

So, I was pretty impressed – both with their customer service, and their systems integration.