Content Type
The specification of a logical type of content – for example, a News Article or a Blog Post. A content type defines the nature of a particular content object – the attributes it contains, how it should be handled for approval and permissions, etc.
In some CMS, a content type is called a content template (or simply, “template”), though this is uncommon, as template usually means something else entirely. In other systems, a type is called a content class.