CMS Implementations Deck
Section: Production: Site Planning (13 slides)
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One of my favorite words. A lot of an integrator’s job is to take your hopes, ideas, and aspirations and somehow turn them into some real that can be managed in a CMS.
As you move down this list, you get more and more specific as to what needs to be on the website.
A list of audiences that Blend would put together for clients. This was for a fictional university – “The University of Choice.”
Note: For this and the next few slides, I want to deeply stress that these are old artifacts. Blend generates much different strategy docs now. They do the same thing, and are in the same vein, but this is how Blend did things in 2014, not today.
A persona. A fake person who might visit the website.
A user flow – how we expected users to move through the website.
This came from a 2006 blog post: What a CMS Won’t Do
A CMS is a tool, not a methodology. It magnifies both skill and incompetence.