Episerver Launches eCommerce Platform

Episerver Commerce Arrives!: I’ve been waiting for this for a while.

I am proud to announce the official launch of Episerver Commerce. Episerver Commerce is a powerful commerce platform targeted at professional organizations who need to be smart about their online sales investment and also want to take into consideration plans for expansion.

The product is extremely well architected. Like everything else Episerver does, it’s built from the API out, which means you can wrap it around your requirements, not the other way around, which is what usually happens with ecommerce stuff.

Four years ago, I wrote this:

A store system is a phenomenally specific thing. I can’t think of many apps that could have a wider set of requirements than a shopping system. Take content management. It exists online only, really. It’s used to build Web sites that didn’t exist 10 years ago, and that norms have built up around over the years. It’s a known quantity.

But shopping carts have to collide with their real-world equivalent. There are stores and sales and guidelines and offline businesses that need to run on these shopping cart systems, and all of them have their own quirks and idiosyncrasies. Precious few online stores are the same, and it’s in the little details where you have a tendency to blow apart requirements and run smack dab into functionality walls.

It’s still true. An online store has to collide with the real world in a way that other parts of your site do not. If you don’t have a strong API, you’re going to go nuts trying to get it to work the way your business needs it to.

Combine Episerver’s amazing handling of content management in general with a strong API on an ecommerce platform, and you really have something amazing.