The Anti-Patterns of Blog Commenting

By Deane Barker

Gawker is experimenting with new comment systems, as should everyone really. Pay attention to what Nick Denton is doing with comments It only takes one look at the comments on your average Big News article to fear for the future of the human race. The new design dispenses with the tyranny of time…

Gawker is experimenting with new comment systems that aim to eliminate the dominance of time order in blog comments. The new system, similar to the one on Reddit, ensures that most comments are not visible to the reader, preventing regular participants from using volume or aggression to maximize attention. However, the system still has issues, such as older comments rising to the top due to time order, and newer comments getting “buried”.

Generated by Azure AI on June 24, 2024

Gawker is experimenting with new comment systems, as should everyone really.

Pay attention to what Nick Denton is doing with comments

It only takes one look at the comments on your average Big News article to fear for the future of the human race.

The new design dispenses with the tyranny of time order. On most systems, the most prominent comments are posted either by the most obsessed users (when comments are posted oldest first) or the drive-bys (newest first).

[…] Gawker’s default assumption is that most comments won’t ever appear on the article page – like the Slashdot comment system, they are all there, but only accessible with extra work by the reader. This ensures that there is, by design, no way for regular participants […] to use either volume or aggression to maximize attention.

The problem here, however, is something that Reddit struggles with – time order still matters because the longer a comment is on the site, the more votes it gets. So, when sorted by most votes, older comments will rise to the top unnaturally. You could adjust for time, but what happens then is that newer comments get “buried,” and are not even seen to be voted on.

Commenting is a tough nut to crack, and I’m not sure that anyone is doing it well. I think we need a better way to navigate comments, which brings me back to a great system I read about last year called – appropriately – tldr.

tldr is an application for navigating through large-scale online discussions. The application visualizes structures and patterns within ongoing conversations to let the user browse to content of most interest. In addition to visual overviews, it also incorporates features such as thread summarization, non-linear navigation, multi-dimensional filtering, and various other features that improve the experience of participating in large-discussions.

Sadly, systems like this require training and an attention span of just a bit longer than a mayfly, which works against their adoption by the mainstream.

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