Webinar with Margot Bloomstein

From Issue #61

Next week, I’ll be doing a webinar with my friend Margot Bloomstein. Margot and I go way back – I actually lured her out to Sioux Falls to speak at one of the Now What Conferences.

Margot wrote a great book called Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. Why do some brands have raving fans who go to the wall for them? In a lot of cases, it’s their content, and Margot breaks down what works to build that trust.

After years of data breaches, privacy invasions, falsified results, and misleading reviews, consumer trust in brands is low – but promising. […] Marketers, in particular, are in a unique position to enable their organizations to bridge the “trust gap” and make the greatest gains in the marketplace.

I hope you can join us:

Registration link: Marketing You Can Trust: How Brands Can Beat Cynicism and Bridge the Trust Gap

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