Digital Estates
eQAfy is a techno-analytics firm that has coined a phrase I’ve been looking for: “digital estate.” They describe it in a post about how they inventory: Why you need to find every website in your digital estate
Major corporations and higher education institutions have invested heavily in constructing sophisticated digital ecosystems often comprising hundreds or thousands of websites, social media accounts and other online points of presence. These digital estates represent significant asset portfolios
I love the phrase. Everything you publish to the Internet is your “digital estate.”
eQAfy also published some wild stats on the number of websites some companies are running:
- Unilever (consumer products): 1,063 websites
- VINCI (construction): 952
- GSK (pharma): 920
That’s…a lot.