Your MarTech Stack as a Shopping Mall

This was sent in Issue #51 of Squirrel Notes on September 9, 2020.

Real Story Group has always done their MarTech subway map, but they’ve re-cast the metaphor:

What Anchors Your MarTech Mall?

Shopping malls have varied in shape and size, but they almost always have a particular configuration: anchor tenants connected by boutique or niche stores. Similarly, in your MarTech stacks, you have “anchor” platforms surrounded by a growing array of smaller players.

So true – it’s a great metaphor. You build a foundation on anchors, then fill in the gaps with boutiques. It’s worth looking through the directory of “stores” to see what smaller systems might be nestled between the anchors.

This is item #252 in a sequence of 305 items.

You can use your left/right arrow keys or swipe left/right to navigate