The Problem of Vendor Bullying

This was sent in Issue #44 of Squirrel Notes on April 6, 2020.

Vendors can sometimes be problematic. Tony Byrne from Real Story Group put together a quick post about how vendors can bully prospects.

Beware MarTech Vendor Bullying

An example of what he’s talking about.

High ranking executives from the major software vendor demand a meeting with your your boss’ boss or a C-level executive. Given that this vendor is probably working with others parts of your enterprise and everyone wants to maintain this relationship, they usually get the meeting. Or they have already networked with your leadership at industry events.

I’ve seen this happen. A lot of selections are actually made in backroom deals, and sometimes RFPs are issued when a vendor has already been picked.

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