The Allure of the Email Newsletter

Relevant to content delivery – and, clearly, to the publication you’re reading now – here’s an article about the explosion of email newsletters and why this might have happened.

The author explains why he wanted to create one:

That ownership of platform, putting edges around digital things – creating a well-defined unit, a package, something to be delivered – […] led me to launch Ridgeline as a newsletter. But I also felt impelled to minimize reliance on Instagram.

He discusses how social media is losing value as a method of content delivery, and includes a list of email content management and delivery platforms.