The Allure of the Email Newsletter
- Date
- From
- Issue #36
Relevant to content delivery – and, clearly, to the publication you’re reading now – here’s an article about the explosion of email newsletters and why this might have happened.
The author explains why he wanted to create one:
That ownership of platform, putting edges around digital things – creating a well-defined unit, a package, something to be delivered – […] led me to launch Ridgeline as a newsletter. But I also felt impelled to minimize reliance on Instagram.
He discusses how social media is losing value as a method of content delivery, and includes a list of email content management and delivery platforms.