Customer Data Platform Post

By Deane Barker

Date: May 16, 2019
From: Issue #29

I wrote a bit about Customer Data Platforms (CDPs), and the idea of maintaining context over time with your content consumers.

Content, Campaigns, and Context: Why CDPs Are Having a Moment

I feel like there’s a Third Wave of Content Marketing coming, driven by a technology shift called Customer Data Platforms, or CDPs. This is where content and campaigns become subordinate to context.

Thanks for Joey Moore from Episerver, Mark Demeny from Sitecore, Tony Byrne from Real Story Group, an anonymous hero from Vendor X, and Rob Rose from The Content Advisory for quotes and perspective.