Thoughts On Content and Presentation

The “separation of content and presentation” is a sacrosanct concept in content management, but it’s often thrown around offhand, as if we’ve all put a ton of thought into it when we often haven’t.

Dave Clark is an English professor at the University of Wisconsin. He’s written a peer-reviewed paper on the subject: “Content Management and the Separation of Presentation and Content.” This paper introduced me to Silva Rhetoricae and the idea of logos vs. lexis.

I had lunch with Dave some years ago. He’s an engaging guy, and this paper is a wonderful read which has been cited in papers about everything from Obamacare to Second Life.