The Content Strategy Quad

From Issue #15

I enjoy when people try to put structure around something as amorphous as content. To this end, here’s the Content Strategy Quad from Brain Traffic.

From a CMS perspective, one section of their model is:

Structure (or, content engineering) addresses the following considerations:

  • How will we organize content for browse-and-find?
  • What tags are most intuitive for users?
  • How will we categorize content for efficient management?
  • How will we structure our content for future reuse?
  • What are the requirements for personalization, dynamic delivery, AI?

It’s a good model and a quick read.

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