This is a book about behavioral economics – why humans make the choices they do, and how they can be persuaded to make other choices. Well, not “persuaded” so much, but rather – wait for it – nudged . A “nudge” is a change to how a choice is framed or presented that causes people to pick an option...
This book was written by Harvard professor as a paean to Utilitarianism. That’s a philosophy that says every decision we make should be designed to provide the greatest possible value to the most people. Pure utilitarianism would be tough to achieve, and that’s conceded in the book: we try to be...