Content tagged with "content"

Book Review
June 21, 2022

“I’m struggling to figure out who this book is for. It’s well-written, interesting, and I enjoyed reading it. But I can’t figure out the intended audience. It’s a narrative discussion about…content….”

Content Design
Book Review
March 31, 2018

“Nice book about content-focused design. I liked her explanation/focus on user stories, and the delineation of user stories from ‘job stories’ was something I hadn’t seen before. Very quick read. The…”

Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales
Reading List
Book Review
March 20, 2021

“A pretty mainstream content strategy book organized around the premise that you need to ‘map’ your customers’ journeys, because they require different content at different times. The author claims…”

Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter)
Reading List
Book Review
February 16, 2018

“Fantastic look at content technology from a content-centric standpoint. If you have no idea about how to structure your content and get it under management, this is your book. If you’re an…”

Impossible to Ignore: Creating Memorable Content to Influence Decisions
Reading List
Book Review
December 2, 2019

“If you want to know all the secrets that advertisers or marketers (or campaign managers) use to make you remember stuff, this is your book. It’s dense, and should probably be read in a group, put to…”

Intelligent Content: A Primer
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Book Review
June 12, 2016

“It’s been a long time since I’ve done a book review, but I really enjoyed this book (disclaimer: I know two of the authors, and they sent me a copy of it to review). Here’s the key: the book is…”

Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
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Book Review
April 8, 2021

“Margot really hits on the thing we all sort of know about content but don’t acknowledge: some content, we just don’t trust, and some content we do. We probably don’t even acknowledge that at any…”

Why you need a content team and how to build one
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Book Review
May 28, 2019

“I did not write a review for this book.”