Content tagged with "content"

Content
Book Review
June 21, 2022
177

“I’m struggling to figure out who this book is for. It’s well-written, interesting, and I enjoyed reading it. But I can’t figure out the intended audience. It’s a narrative discussion about…content….”

Content Design
Book Review
March 31, 2018
97

“Nice book about content-focused design. I liked her explanation/focus on user stories, and the delineation of user stories from ‘job stories’ was something I hadn’t seen before. Very quick read. The…”

Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales
Reading List
Book Review
March 20, 2021
105

“A pretty mainstream content strategy book organized around the premise that you need to ‘map’ your customers’ journeys, because they require different content at different times. The author claims…”

Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter)
Reading List
Book Review
February 16, 2018
87

“Fantastic look at content technology from a content-centric standpoint. If you have no idea about how to structure your content and get it under management, this is your book. If you’re an…”

Impossible to Ignore: Creating Memorable Content to Influence Decisions
Reading List
Book Review
December 2, 2019
92

“If you want to know all the secrets that advertisers or marketers (or campaign managers) use to make you remember stuff, this is your book. It’s dense, and should probably be read in a group, put to…”

Intelligent Content: A Primer
Reading List
Book Review
June 12, 2016
403

“It’s been a long time since I’ve done a book review, but I really enjoyed this book (disclaimer: I know two of the authors, and they sent me a copy of it to review). Here’s the key: the book is…”

Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
Reading List
Book Review
April 8, 2021
123

“Margot really hits on the thing we all sort of know about content but don’t acknowledge: some content, we just don’t trust, and some content we do. We probably don’t even acknowledge that at any…”

Why you need a content team and how to build one
Reading List
Book Review
May 28, 2019
35

“I did not write a review for this book.”