Shoe Dog: A Memoir by the Creator of Nike
Entertaining history of Nike from its beginning in 1962 through to when it went public in 1980. Those 18 years were run on a shoestring budget, and the company was constantly, hilariously broke.
In the last chapter, Knight catches up to everything that’s happened since 1980. That sounds rushed, but since 1980, the history of Nike has played out in public, so it’s not as necessary to discuss it. Therefore, the point of the book is to lay out the “hidden history” of Nike, when it was not much to speak of.
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