Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Book review by Deane Barker
Al Ramadan
272
★★★★ (+2.56%) 🛈
This Review | This Book

A book I will remember for the edict that to completely own a category, you need to create it. Salesforce owns cloud CRM because it created cloud CRM. It is the “category king.” And once you create a category, you “mine” it for value.

The book is a little over-the-top and breathless in places. Also weirdly profane and “bro-ish.” But worth a read.

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