I freely admit I read this because Bill Gates called it his favorite book. I’m not sure that I agree, but it wasn’t bad.
It was written by John Brooks – a business writer for The New Yorker – in the late 60s. The book is a collection of 12 essays about business. One is a long recitation of what went wrong with the Edsel, another recounts a man being sued over a non-compete, and another is a detailed recounting of the devaluing of the British pound in the 60s.
It was interesting. I enjoyed the idea that the business can be as exciting as fiction. Brooks is a good writer, and most of the essays were undeniably interesting. Did I learn anything specific? Probably not. Did I look forward to picking the book up? Yes I did.
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