Content tagged with "experimentation"
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A good overall discussion of A/B testing. More strategic than tactical – this is a book to convince executives to try experimentation, not for marketers to apply it. There’s an extended example of Obama’s 2008 captain, which was apparently where Optimizely got its start. The numbers are pretty…
Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing
A solid look at experimentation, but be aware it’s version conversion-focused. You should get this from the title, but the book only cares about one thing: getting people to fill out a form or press a button, or whatever else constitutes a “conversion” for you. I’m thinking the book was…
