Content tagged with "content"

This is a nice book about content-focused design. I liked her explanation/focus on user stories, and the delineation of user stories from “job stories” was something I hadn’t seen before. Very quick read. The book is short, and many pages are…conceptual, with big fonts – maybe a dozen words or so. I…

A pretty mainstream content strategy book organized around the premise that you need to “map” your customers’ journeys, because they require different content at different times. The author claims customers go through three major buying stages: Awareness Research Conversion Each stage requires…

Fantastic look at content technology from a content-centric standpoint. If you have no idea about how to structure your content and get it under management, this is your book. If you’re an experienced content management practitioner, you might not get much out of it, except for a burning desire to…

If you want to know all the secrets that advertisers or marketers use to make you remember stuff, this is your book. It’s dense, and should probably be read in a group, put to use, and consulted multiple times. There’s just a lot here. But this is the “secret sauce” that advertisers really should…

It’s been a long time since I’ve done a book review, but I really enjoyed this book . Here’s the key: the book is focused. It knows what it wants to do. It is – as the title would suggest – a “primer,” meaning it’s a simple introduction to a complex topic. This is not a large scale book that will…

Margot really hits on the thing we all sort of know about content but don’t acknowledge: some content, we just don’t trust, and some content we do. We probably don’t even acknowledge that at any conscious level, but when we talk about “good content” we’re talking content that we trust. I almost…