Switch: How to Change Things When Change Is Hard

tags: business

Extremely readable summary of pop psychology hacks for making change. It still runs into the problem that people are generally hard-pressed to put these things to use, but it’s well-written and enjoyable. It concentrates a bit more on the approach than other books, which might be key – the sad fact is that lowering the bar of entry to any change might be the key to getting it started.

Book Info

305
2010
Chip Heath

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