Impossible to Ignore: Creating Memorable Content to Influence Decisions

An image of the cover of the book "Impossible to Ignore: Creating Memorable Content to Influence Decisions"

If you want to know all the secrets that advertisers or marketers (or campaign managers) use to make you remember stuff, this is your book. It’s dense, and should probably be read in a group, put to use, and consulted multiple times. There’s just a lot here. But this is the “secret sauce” that advertisers really should know before they start working. In some ways, it’s Marketing 101.

Book Info

Author
Carmen Simon
Year
Pages
288
Acquired
  • I have read this book. According to my records, I completed it on .
  • A hardcover copy of this book is currently in my home library.