How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
Really great overview of selling and marketing professional services. I don’t know that there’s much new here, but the authors do have a seven-step model that might help a lot of people clarify their marketing efforts/plans. In the end, the book is an endorsement of network effects – know more people, do more things, and you’ll get more business.
Book Info
Tom McMakin
272
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