Escape Velocity: Free Your Company’s Future from the Pull of the Past

Book review by Deane Barker tags: business

This is a classic business strategy book by the author of “Crossing the Chasm.” It’s not really practical advice – the author concedes that it’s a “framework of frameworks” that help you think about your company’s future.

More specifically, he talks about “power” in several domains:

  • Category Power: The relative demand for the category of product you offer.

  • Company Power: The relative power your company has relative to its competitors.

  • Market Power: The relative power your company has relative to a specific market segment.

  • Offer Power: The relative power of a specific offer/product over its competitors.

  • Execution Power: How well your company can execute on a defined problem, relative to other companies.

Each one of the above gets its own chapter, complete with mental models for analyzing it, and suggestions for improving it.

Again, this is a general strategy book. It might expand your thinking a bit, but there isn’t a lot of practical advice here.

The author is famous for “Crossing the Chasm,” which has become a business classic. I don’t know if this book quite lives up to that one, but that would be a tall order for any book.

Book Info

Geoffrey A. Moore

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