Diffusion of Innovations
Classic book (in its fifth edition) about how new ideas spread. I like how Rogers has a set of “generalizations” about his ideas. These are things that might not be proven by statistics but feel generally correct. A lot of network theory, but a very good read. Just the right mixture of density and readability.
- I have read this book. According to my records, I completed it on July 17, 2017.
- This book is currently in my home library.