Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

An image of the cover of the book "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"

Book Info

Author
Geoffrey A. Moore
Year
Pages
211
Acquired
  • I have read this book, however there is no date recorded. This usually means I read it before I started tracking my reading in 2014.
  • I own an electronic copy of this book.