Ethnography

By Deane Barker

This is a method of studying cultures. I always thought this was anthropology, but it turns out that this is a subdivision. It’s also a little vague.

Wikipedia explains:

While, traditionally, ethnography has relied on the physical presence of the researcher in a setting, there is research using the label that has relied on interviews or documents, sometimes to investigate events in the past such as the NASA Challenger disaster. There is also a considerable amount of ‘virtual’ or online ethnography, sometimes labeled netnography or cyber-ethnography.

So, someone doing anthropological research would perform an ethnography by embedding with the subjects.

From an article helpfully entitled What Is the Difference between Anthropology and Ethnography?:

The short answer to the question is that anthropology is a discipline and ethnography is a methodology. Anthropology refers to the study of human cultures and humanity in general, and ethnography is a methodological approach to learning about a culture, setting, group, or other context by observing it yourself and/or piecing together the experiences of those there.

The etymology is interesting. The “ethn” makes me think of “ethic,” which means I thought it had something to do with race. However, in Greek, “ethnos” means “people” and “graph” means “I write.” So ethnography literally means the writing or studying of people.

Why I Looked It Up

I don’t remember.

Links to this – Sensemaking: The Power of the Humanities in the Age of the Algorithm April 10, 2025
The idea of this book is that you have to understand a situation or group of people from the ground up to make decisions about them. The author is the CEO of a company that specializes in what they call “sensemaking” – they do workshops and research (an ethnography ) to help companies understand...