Content tagged with "behavioral-economics"
Another note from Jeff Speck’s book: risk homeostasis, or risk compensation. Risk compensation is a theory which suggests that people typically adjust their behavior in response to the perceived level of risk, becoming more careful where they sense greater risk and less careful if they feel more…
I’m reading Walkable City, by Jeff Speck . In it, he talks of “induced demand,” which he says is the thing that everyone in city planning understands but doesn’t talk about. Basically, if you build it, they will come. He mentions a meta-study called “Build More Highways, Get More Traffic” by Randy…
I’ve been thinking a quite a bit lately about consequences, and how today’s society tries to qualify everything – “well, I know it was against the rules, BUT…” Brigham Young University recently dismissed a star player from their basketball team. Brandon Davies was kicked off the team because he…
The Overjustification Effect: This is a good distillation of what motivates us, and why money isn’t always a good motivator. According to the research, in modern America the average income required to be happy day-to-day, to experience “emotional well being” is about $75,000 a year. According to the…