Clinically Proven
A rant about the dumbest phrase in marketing.
In this post, the author critiques the term “clinically proven,” highlighting its potential misuse and misunderstanding in marketing. They emphasize the importance of scrutinizing claims that suggest scientific backing, noting that the phrase can often be misleading. The post advocates for a more transparent approach in communicating research findings and stresses the need for consumers to be critical of such assertions.
Generated by Azure AI on June 24, 2024Is it just me, or is the stupidest, most vacuous phrase in all of marketing, “clinically proven.”
What does this mean? Does it mean, “proven in a clinic”? Which clinic? Proven by whom? To do what? Verified by what impartial judge? You hear this phrase all the time, and it strikes me as the biggest crock in all of marketing. But it sounds oh so impressive, and no one questions it.
After all, use of that phrase is clinically proven to sell stuff.