Clinically Proven

By Deane Barker • • tags: media •
Author Description

A rant about the dumbest phrase in marketing.

AI Summary

This post discusses the concept of “clinically proven” claims in marketing, emphasizing the importance of evidence-based practices. The author critiques the misuse of scientific terminology and encourages consumers to critically evaluate such claims to distinguish genuine research from misleading advertisements.

Is it just me, or is the stupidest, most vacuous phrase in all of marketing, “clinically proven.”

What does this mean? Does it mean, “proven in a clinic”? Which clinic? Proven by whom? To do what? Verified by what impartial judge? You hear this phrase all the time, and it strikes me as the biggest crock in all of marketing. But it sounds oh so impressive, and no one questions it.

After all, use of that phrase is clinically proven to sell stuff.